Coca-Cola Europacific Partners (CCEP) is helping customers embrace the magic of the festive season with a new on-pack promotion offering the chance to win a once-in-a-lifetime trip to Sweden’s world-famous ICEHOTEL – alongside thousands of seasonal prizes.
Christmas on-pack promotion
Running until 31st December 2025, the promotion is available across 330ml glass bottles of Coca-Cola Original Taste and Coca-Cola Zero Sugar. Customers can enter by scanning QR codes on promotional bottles to access the Coca-Cola App.
Eight lucky winners will each enjoy a three-night trip for two to the heart of Swedish Lapland, in Kiruna – home to the iconic ICEHOTEL, an awe-inspiring structure rebuilt each year from ice harvested from the frozen Torne River.
The prize includes a welcome ice drink on arrival, a three-course meal celebrating regional delicacies, a private snowmobile tour to chase the Northern Lights, a forest dinner in a rustic wilderness cabin, the Jukkasjärvi Private Sauna Ritual and a stay in a deluxe ice suite on the final night.
Thousands of instant-win prizes are also up for grabs, including dining-out vouchers and a range of exclusive Coca-Cola Christmas merchandise, from festive red scarves with snowflakes to white-and-red socks featuring the brand’s iconic glass bottles, and silver, red and black Coca-Cola baubles.
Driving festive excitement
The campaign is part of Coca-Cola’s wider seasonal marketing activity, celebrating the brand’s rich heritage and taste that has made it synonymous with the magic of Christmas.
Operators can download Coca-Cola Christmas POS materials via MyCCEP.com to help drive visibility and excitement in-venue.
Rob Yeomans, Vice-President Commercial Development at Coca-Cola Europacific Partners GB, said: “Coca-Cola and Christmas go hand in hand, and this campaign is all about bringing that festive magic to life in the places people love to celebrate most. Whether it’s a family meal or a festive catch-up with friends, Coca-Cola is the delicious taste of uplift that completes the moment.
“By running this promotion across our 330ml glass bottles in bars and pubs, we’re giving consumers the chance to win incredible prizes, while helping venues bolster their Christmas sales at the same time.”
[Photo credit: Coca-Cola Europacific Partner]