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Long Live The Local – Return Of Industry Campaign

Long Live the Local – return of industry campaign

Tennent’s (C&C Group) are again supporting the industry campaign, Long Live the Local, which celebrates the UK’s pubs and breweries. This year the Long Live the Local campaign has been refreshed with new messaging and a new look. This includes a new campaign film that can be viewed HERE .

Long Live the Local celebrates the full return of the UK’s pubs and breweries we love. It reminds us that beer and the on-trade bring people together and captures that special feeling when you are in an outlet sharing great moments with friends, family & neighbours. Something we have all missed so much in recent times. The campaign will also highlight the important social, cultural and economic role pubs, clubs, hotels, bars, restaurants and breweries play in our lives and remind people that we cannot take them for granted. It will call on the UK Government to invest in the sector through the reform of the unfair tax burden our sector faces. Long Live the Local will campaign for the reform of three taxes: 

  1. A permanent lower level of VAT for all food and beverages sold in pubs
  2. An overall reduction in Beer Duty 
  3. Lower business rates for pubs equitable to other similar businesses 

In return through sector growth, the aim is to create stronger and more connected communities, local investment and jobs and ultimately a thriving industry to be proud of.

What can you do to support the campaign? 

  1. Share the new LLTL film and link to the campaign website via your outlet social media channels. Encourage your staff, friends and family to support the campaign.
  2. Sign the petition at – it only takes 2 minutes!
  3. Send an email to your local MP – it’s vital we put the issue on their agenda. After you’ve signed the petition there’s an option to write to your MP, which you can do in just 2 clicks.

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