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What’s Next For Scotland’s Tourism Industry?

What’s next for Scotland’s tourism industry?

The Scottish Tourism Alliance (STA) is preparing to launch Scottish Tourism Month in March and, as part of this highlight of the tourism calendar, the STA Signature Sessions at ScotHot will explore topics that that will affect your business growth, bottom line and the future of Scotland’s tourism industry.

In 2019, the STA is partnering with ScotHot, Scotland’s largest hospitality, tourism and catering show, to offer opportunities to mix, mingle and learn.

Instead of the traditional “all in one room for a day” type of conference, STA is hosting three shorter sessions – the STA Signature Sessions. Each session has a set theme to bring global insights and the latest on tourist expectations.

STA Spotlight Stage presentations, meanwhile, will give you access to leading experts who will provide practical advice to help make your business more successful.

Scottish Tourism Month, co-ordinated by the STA, takes place in March every year with the aim to engage, connect and inspire all of Scotland’s tourism businesses and organisations, and to celebrate the enormous contribution of tourism industry to Scotland’s economy.

Find out more about Scottish Tourism Month and the events taking place at – for full details about ScotHot go to

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